Greenlite, a collection of contemporary menswear built by hand in Seattle. At home in the city and in the mountains.  

Journal

Biking Vs Tranquilizers

July 24, 2015

…Cycling is an especially favorable type of exercise. It has a very good effect on the brain, on the mental state, and on the psyche. It’s the best antidote-this kind of muscular exercise-for stress and mental fatigue. Instead of tranquilizers, I advise muscular action-even to the point of fatigue, so that you won’t need medicine to tranquilize you.”    Dr. Paul Dudley White, from the President’s Council of Physical Fitness, as quoted in the 1967 Schwinn catalog

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True Cost

June 03, 2015

The purpose of GHI is to facilitate a more active lifestyle through cycling.  I didn't set out to make a political statement or change the world.  I made my products here in my hometown of Seattle because it felt right.  I use Swiss Schoeller fabric because I can stand behind it. I just finished watching the movie True Cost and I must say that I feel a bit vindicated.  Everyone to whom I spoke in the fashion industry has said that I must produce overseas if I want to even have a chance at success.  I'm holding firm on my business model of hometown production using the finest fabrics available.  Only 3% of garments sold in the US are made...

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